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Erica Freeze_edited.png

Marketing and Digital Content

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Strong marketing content does more than deliver a message—it creates meaningful connections. I develop digital content that not only captures attention but also drives action, ensuring every piece aligns with business goals and audience needs.

My work spans social media, email marketing and ad copy, helping brands engage their audiences with clear, compelling messaging. Whether writing social posts that spark conversation, crafting email campaigns that build relationships, or developing ad copy that converts, I focus on content that delivers results.

Below, you will find samples of social media content, marketing emails and ad copy.

Projects
Email Drip Campaigns

I developed all copy and coordinated email drip campaigns, targeting locum tenens who had shown interest in Aya Locums' jobs but hadn’t connected with a recruiter or signed up for specific roles. The campaign highlighted Aya Locums' key benefits across a strategic email series, incorporating A/B subject line testing to optimize engagement and conversions.

Corporate Social Media Content

A small sampling of posts crafted for brand accounts across multiple companies to drive engagement, strengthen brand positioning, and communicate key initiatives to target audiences.

Executive Social Media & Thought Leadership

I managed the Sony Electronics president’s LinkedIn account, driving a 15% increase in engagement and 10% follower growth through optimized content strategies. I have supported executives at other brands with with strategic content, ensuring their updates reinforced company messaging and positioned them as industry thought leaders.

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